What Is a Lifestyle Blog (With Lifestyle Blog Examples)


Lifestyle blogs keep increasing in popularity as more people are looking to share their life experiences, passions, and insights while making money.

I mean, who wouldn’t want to make money doing what they love, right?

In this article, we’ll answer the question: What is a lifestyle blog?

We’ll also go over how to start one, some examples of successful lifestyle blogs, and much more.


  1. What is a lifestyle blog?
  2. Lifestyle blog vs personal blog
  3. Can you make money with a lifestyle blog?
  4. How much do lifestyle bloggers make?
  5. What do lifestyle blogs talk about?
  6. How to start a lifestyle blog
  7. Making money with your lifestyle blog
  8. SEO for lifestyle blogs
  9. Lifestyle blog examples
  10. What is a lifestyle blog infographic
  11. To conclude

What Is a Lifestyle Blog?

A lifestyle blog is a type of blog someone creates to share their everyday life, activities, and interests.

These bloggers often share this information through stories and high-quality images that showcase their activities and interests.

Lifestyle blogs are often highly personalized to the author’s location, life stage, and current interests.

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Lifestyle Blog vs Personal Blog

I know it might seem like a lifestyle blog and a personal blog are the same, but they aren’t.

The main difference between a lifestyle blog and a personal blog is that a lifestyle blog focuses on your activities and interests instead of making a personal and emotional connection with your readers.

An easier way to look at it is that a lifestyle blog is reader-focused while a personal blog is author-focused.

This doesn’t mean that you can’t add a little bit of emotion to your posts. In fact, adding some can help you build more trust with your audience. But just remember that you are not the focus of the blog.

When someone reads a lifestyle blog, they’re looking for inspiration and guidance to build that same lifestyle.

Your job as a lifestyle blogger is to give them that inspiration and guidance they’re looking for. Give them the tools they need to reach their dreams and become the person they want to be in life.

Can You Make Money With a Lifestyle Blog?

Yes, you can absolutely make money with a lifestyle blog. In fact, making money with a lifestyle blog isn’t different than making money with any other type of blog.

Here’s how you can make money with a lifestyle blog:

Display Ads

Many lifestyle bloggers decide to make money by displaying advertisements.

The good thing about ads is that they’re mostly passive. All you have to do is display them, and you’ll start making money.

It’s not like an online course that you have to keep updated, coaching, or other products where you have to deal with customers.

You can definitely make bank with ads if you’re getting a lot of traffic to your blog.

Sponsored Posts

Companies are always seeking influencers and lifestyle bloggers to promote their products. A sponsored post is when you get paid to talk about a product or brand on your blog.

For example, you can share how you use the product and how it has changed your life. Companies selling physical products will often send you their products for free so you can test them out and then pay you for the sponsored post.

This is a very common way for influencers and lifestyle bloggers to make money online.

Affiliate Products

One of my favorite ways to make money blogging is by selling affiliate products. Affiliate marketing is basically when you sell someone else’s product and get a percentage of that sale (commission).

For digital products, it’s not uncommon to see brands giving up to 60% commission. Pretty cool, huh?


Depending on what type of content you cover on your lifestyle blog, you could provide coaching to your visitors.

For example, if you had a lifestyle blog that covered fitness and travel, you could coach people on how to eat healthy and exercise while traveling.

Your Own Products

It isn’t uncommon to see lifestyle bloggers creating their own stores and selling custom t-shirts, mugs, and other cool products.

Some of them also go and create digital products like eBooks, eCourses, and printables to teach their audience how to achieve their same lifestyle.

The good thing about selling your own products is that you have complete control over the pricing.

How Much Do Lifestyle Bloggers Make?

It is a little tough to answer this question because a lifestyle blog can cover many different topics.

There are lifestyle blogs making absolutely nothing, others making $1,000-3,000 per month, others making six figures, and others even 7 figures.

It really depends on how good your monetization strategy is, your topics, and how much work you’re willing to put in.

Growing a blog is not easy, but it is definitely worth it.

What Do Lifestyle Blogs Talk About?

As we saw earlier, lifestyle blogs can cover a wide range of topics. Here are some of the most common lifestyle blog categories:

  1. Fashion
  2. Food
  3. Travel
  4. Health and wellness
  5. Beauty
  6. Home décor
  7. Self-care
  8. Being a mom
  9. DIY
  10. Raising kids
  11. Finance
  12. Crafts
  13. Photography
  14. Graphic Design

How to Start a Lifestyle Blog

Now let’s take a quick look at the steps you need to take to start your own lifestyle blog.

For a more detailed guide, you can check out my beginner’s guide to starting a blog. It walks you through every single step with tons of cool graphics. Also, I encourage you to join our free Facebook group.

1. Choose Your Topics

The first step to starting a lifestyle blog is to figure out which topics you want to write about. If you already know what you want to cover, then great!

If not, then take some time to think about the things you enjoy doing the most and you feel could help others achieve.

Remember, some lifestyle blogs are based on the author’s current location and life stage. So don’t feel bad if you decide to add more topics to your blog later on or decide to stop writing about a specific topic.

For example, let’s say you’re a single 25-year-old girl who loves traveling and staying fit.

A few years later, you decide to settle down and buy a house. Now, you might be getting into home décor and decide to add that to your lifestyle blog.

Or maybe you get married, have kids, and decide to write about your life as a new wife and mom.

In the end, a lifestyle blog is something unique that identifies you and your interests, which is what makes lifestyle blogs so cool.

If you are still undecided, you can check out my guide on how to choose a blog topic and this list of 100+ blog niche ideas.

2. Choose Your Blog Name

Next, you’re going to choose a blog name, which is what people will type on their browsers to visit your site.

Here are a few things to keep in mind when choosing your blog name:

  • Use the “.com” extension whenever possible (“.org” for non-profits)
  • Avoid generic and easy-to-forget domain names
  • Keep it between 6 to 10 characters
  • Choose one that’s easy to spell and pronounce
  • Avoid numbers and hyphens as this can cause a lot of confusion for people trying to visit your site. Plus, they’re hard to communicate
  • Go to the US Patent and Trademark website and make sure that the name you want is not trademarked
  • Use a good domain registrar. I recommend going with either Namecheap or Google Domains. They’re good and the cheapest ones out there. A lot of web hosting companies will tell you that they offer a free domain name but they triple the price upon renewal. Plus, you still have to overpay for domain privacy protection

If you still need more help coming up with a blog name, you can check out my guide on how to choose a domain name.

A good trick lifestyle bloggers can use to find a domain name is mixing up their interests.

For example, let’s say you’re a stay-at-home mom who blogs about being a mom, fitness, and outdoor activities.

You could name your blog something like:

  • FitOutdoorsyMom
  • MyHealthAndKids

Let’s take a look at another example. This time, let’s say you’re into fashion, travel, and finance. In this case, you could name your blog something like:

  • WhereverFashion
  • CheapAndCuteTravels

A lot of bloggers also decide to use their own names as their blog name, and that’s completely fine.

It used to be that having your keyword (the word that identifies your topic) used to help Google better understand your site and rank you higher, but that hasn’t been the case in several years. So feel free to choose any name that you’d like.

3. Register Your Domain Name and Get Hosting

The next steps are registering your domain name, getting web hosting, and choosing a blog theme so your lifestyle blog looks steak sauce.

Get it? A1? Like A1 steak sauce? Okay, that was a terrible joke.


As I mentioned earlier, you can follow these more “technical” steps (don’t let that scare you, it’s pretty easy to get everything set up, actually) in my step-by-step guide on how to start a blog.

Making Money With Your Lifestyle Blog

A lot of beginner lifestyle bloggers make the mistake of treating their lifestyle blog as a personal blog.

Remember, these are two different types of blogs and should be treated differently when it comes to making money blogging.

Instead of sharing personal stories and making everything about you, you must remember to write for your readers and provide them value.

Every blog post you write should have a purpose; this could be:

  • Getting email subscribers
  • Getting Instagram followers
  • Selling your products
  • Selling an affiliate product
  • Monetizing with ads

Does your lifestyle blog cover fitness, travel, and finance? Then you could maybe write a blog post of how you are able to find cheap tickets and pack your fitness gear in a small bag.

Maybe you could link to the bag you’re using and the site where you get your tickets from. Maybe have them subscribe to your list to send them tips you don’t share with your regular audience.

SEO for Lifestyle Blogs

When it comes to ranking on Google, lifestyle blogs should be treated the same as any other type of blog.

The only thing is that grouping related content together to establish your blog’s keyword-based topical areas or themes becomes more important.

This is what’s known as content silos.

Not only is this great for SEO, but also for your visitors. Chances are, not every visitor will be interested in every topic you cover, so make it easier for them to find what they’re interested in by grouping similar content into one category.

For example, imagine going to a library—you know, that place where you can find those things called books that people used to read before Kindles became a thing—that didn’t have their books organized by sections, such as fiction or nonfiction.

It would be a pain or nearly impossible to find the book you’re looking for. Those library sections could be seen as the content silos of your blog.

Lifestyle Blog Examples

I know, I know. You’re pumped to start your own lifestyle blog and want to check out other lifestyle blogs to get some inspiration.

No worries, here are a few cool lifestyle blog examples for you:

1. A Beautiful Mess

A Beautiful Mess
A Beautiful Mess

A Beautiful Mess is a lifestyle blog created by Elsie and Emma, two sisters that focus on delivering content about:

  • Crafts – sewing, jewelry, photobooks, plants, holiday
  • Décor – living room, small spaces, dining room, kitchen, outdoor, and more
  • Recipes – breakfast, dessert, cocktails, and more
  • Advice – business, photography, and more
  • Style – hair and makeup

2. Cupcakes and Cashmere

Cupcakes and Cashmere
Cupcakes and Cashmere

Cupcakes and Cashmere is a lifestyle blog founded by Emily Schuman, a wife and mom living in Los Angeles, California.

The blog covers many different topics, such as:

  • Fashion
  • Food
  • Beauty
  • Travel
  • Décor
  • DIY
  • Motherhood

3. Life With Caitlyn

Life With Caitlyn
Life With Caitlyn

Life With Caitlyn is another great lifestyle blog founded by, well, Caitlyn, a college grad pursuing a job in web development.

On her blog, she covers topics like:

  • Fashion
  • Fitness
  • Travel
  • Relationships
  • Self-growth

4. Love Taza

Love Taza
Love Taza

Naomi launched Love Taza back in 2007 after marrying her husband Josh to share their newlywed life with their families and close friends.

Since then, her blog has grown so much and she now writes about:

  • Family
  • Adventures
  • Food
  • Travel

5. Gentleman Within


Gentleman Within is a male-focused lifestyle blog founded by Khoi. He started the blog because he believes in the power of personal presentation. He says having style goes beyond what he wears and how he wears it—style is about how he lives his life.

His blog covers a wide range of topics, such as:

  • Style
  • Fitness
  • Grooming
  • Travel
  • Reviews

I actually like his blog a lot.

6. A Cup of Jo

A Cup of Jo
A Cup of Jo

Joanna Goddard launched A Cup of Jo several years ago as a weekend hobby. As the years passed, her blog started to grow so much to become her full-time job.

Pretty cool, right?

On her blog, she covers things like:

  • Style
  • Design
  • Food
  • Travel
  • Relationship
  • Motherhood

7. The Motherchic

The Motherchic
The Motherchic

The Motherchic was founded by Lindsey to share everything about parenting and fashion. She shares real mom reflections on parenthood filled with emotions.

Besides parenting and fashion, she also covers fitness, food, and yoga.

8. Amber Fillerup

Amber Fillerup sc
Amber Fillerup

Amber Fillerup is a lifestyle blog founded by Amber Fillerup. Just like Joanna from a Cup of Jo, she started this blog several years ago just to share her hairstyles and daily outfits.

After almost 10 years, her blog has now grown into a place where she shares everything about her life as a mom and woman trying to figure things out.

Here are the topics she covers on her blog:

  • Lifestyle
  • Hair
  • Fashion
  • Beauty
  • Travel

9. Guy and the Blog

Guy and the Blog
Guy and the Blog

In case you’re wondering… no, women aren’t the only ones running blogs about parenting. Guy and The Blog is a lifestyle blog launched by Bill.

In his blog, Bill covers the following topics:

  • Fatherhood
  • Fashion and grooming
  • Food and drink
  • Teach and appliances

10. The Art of Manliness

The Art of Manliness
The Art of Manliness

Last on the list of lifestyle blog examples, we have The Art of Manliness—a lifestyle blog founded by Brett McKay back in 2008.

The Art of Manliness is supposed to be a one-stop resource for actionable advice that covers every aspect of a man’s life, including things like:

  • Character
  • Career
  • Relationships
  • Fitness
  • Style
  • Skills
  • And more

What Is a Lifestyle Blog Infographic

Are you more of a visual person? Don’t worry, here’s an infographic about lifestyle blogs.

What Is a Lifestyle Blog Infographic
What Is a Lifestyle Blog Infographic

To Conclude

As you can see, there are many successful lifestyle bloggers out there making a killing. When it comes to a lifestyle blog, there aren’t any rules as to what topics you should cover.

Remember, a lifestyle blog covers anything you want about your interests and activities and can change throughout the years.

Some of the examples I showed you started small and then expanded to add new interests as the life of the authors changed.

If you’re ready to start your lifestyle blog, feel free to check out my how to start a blog guide or join the 5-day blogging bootcamp.

Want to connect with me? Feel free to join our blogging Facebook group!


Christian Coulson

Christian is an industrial engineer who's used his knowledge and experience to grow 7Sigma Physiques—his fitness coaching business and blog with thousands of monthly readers.

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