Link Building With Jarvis: HARO and Guest Posting

|

If you’ve learned the basics of Google SEO, you’re probably aware that quality content and backlinks are, without a doubt, the most important factors Google takes into consideration when ranking websites, followed by page speed.

While Jarvis can’t really help you speed up your website (yet?), it can help with quality content and link building.

Let’s take a look at how you can use Jarvis to quickly respond to HARO requests, write compelling guest post pitches, and send follow-up emails that get responses.

Contents

  1. Responding to HARO pitches with Jarvis
  2. Sending guest post pitches with Jarvis
  3. Recipe for guest posting outreach emails

Disclosure: You should always assume that pretty much every link on this site is an affiliate link, and if you click it and buy something you like, I’ll earn some money to help me buy a DeLorean, build a time machine, and travel back to the 90s so I can watch Hey Arnold! and eat Dunkaroos again.

Take Jarvis for a Spin!

Let your AI assistant help you write blog articles, emails, social media posts, high-converting ads, and more.

Responding to HARO Pitches

Help a Reporter Out (HARO) is a great way to make your brand known and get backlinks from big publications like Forbes, Business Insider, and Entrepreneur. 

The only problem with HARO is that sometimes it can be hard to come up with an engaging answer that’s worth publishing. Plus, the whole process can be time-consuming.

There are several templates, features, and commands in Jarvis you can use to reply to HARO pitches, here are the ones we’ll take a look at:

  1. Using Jarvis Commands
  2. Using Jarvis Compose
  3. Using the Content Improver Template

1. Using Jarvis Commands

The first method we’ll use to reply to HARO pitches with Jarvis are commands, which are available in the Boss Mode plan.

Here’s the pitch we’ll be using as an example:

Sample HARO pitch
HARO pitch

First, let’s set up our new document by adding a title, content description, and keywords.

As a title, you can simply use the journalist’s question. In this case, we’ll be using “How Do You Deal With Interview Anxiety” as our title.

The content description should be changed depending on what you’re writing about at the moment. To start, we’ll be setting it to “Write tips on how to deal with interview anxiety.”

For keywords, we’ll be using “interview anxiety” and “anxiety,” but you can play around with these.

I first added “interview anxiety” by itself, but Jarvis wasn’t paying too much attention to the word anxiety and was only giving me regular interview tips, so I decided to add “anxiety” as a separate keyword.

Setting up the document
Setting up the document

Now that the document has been set up, let’s answer the journalist’s first question by asking Jarvis to “Answer the question ‘How do you deal with interview anxiety?’” and press CMD + Enter.

Interview anxiety output using commands
Jarvis Command output

Needless to say, you’re not going to just copy and paste everything Jarvis writes.

You still need to do some editing to make it better fit the question.

In this case, I’m only going to use the first paragraph and rewrite it in first-person.

What I Asked

Answer the question “How do you deal with interview anxiety?”

Output After Edits

I like to take a minute to interview myself before the interview, prepare my interview outfit and materials (this takes away that nervous feeling of not knowing what to wear or how to answer a question), do physical relaxation exercises, gather my thoughts and then walk in confidently.

I also love taking deep breaths thought the interview, which helps lower my anxiety levels and improve recall!

We can now move on to the next question, which is “Psychologically, why do we feel anxious before big moments like interviews and public speaking?”

Let’s ask Jarvis again to “Answer the question ‘Psychologically, why do we feel anxious before a job interview?‘”

Notice that this isn’t the exact question the journalist is asking, the “big moments” and “public speaking” parts are not really necessary, and too much fluff could confuse Jarvis.

Remember, Jarvis works best when the input is clear and concise.

Interview output for second question
Jarvis Command output

I actually think this output is pretty good, so I’m just going to remove the second paragraph and call it a day.

What I Asked

Answer the question “Psychologically, why do we feel anxious before job interviews?”

Output After Edits

Job interview anxiety tends to be related to fear of behaving ineffectively.

The interviewee is afraid they won’t handle the interview well and will be rejected, which might mean losing their job or not finding another one.

There’s also a sense that the interviewee has failed for some reason if the interview goes badly.

For the last question, we’ll use a slightly different approach.

Instead of asking Jarvis to answer a question, we’ll tell it to “Write tips on how to deal with interview anxiety” and press CMD + Enter.

Interview tips generated by Jarvis
Jarvis Command output

If the text cuts off at the end, simply hit Compose to have Jarvis keep writing.

More interview tips
Interview tips output

Now, whenever I’m responding to HARO pitches for link building, I do like to include a lot of tips or examples—that way, the journalist has more options to choose from.

Remember, journalists are just looking for quick quotes to include in their articles, so the more content you give them, the higher the chances of them finding something they like and can use.

The last step would be to craft your email.

While you can do this with Jarvis Cold Email Template, I like to keep it simple and straight to the point.

Typically, I just introduce myself, include my credentials, mention why I’m qualified to answer their question, and jump right into my answer.

Here’s how we could answer the above pitch.

Hi [Name of journalist],

My name is Dwight K. Schrute, interview coach and founder of Schrute Interviews, and I’ve been featured by companies like Indeed, LinkedIn, and The Career Balance.

Here’s my answer to your question(s):

1. How do you deal with interview anxiety?

I like to take a minute to interview myself before the interview, prepare my interview outfit and materials (this takes away that nervous feeling of not knowing what to wear or how to answer a question), do physical relaxation exercises, gather my thoughts and then walk in confidently.

I also love taking deep breaths thought the interview, which helps lower my anxiety levels and improve recall!

2. Psychologically, why do we feel anxious before big moments like interviews and public speaking?

Job interview anxiety tends to be related to fear of behaving ineffectively.

The interviewee is afraid they won’t handle the interview well and will be rejected, which might mean losing their job or not finding another one.

There’s also a sense that the interviewee has failed for some reason if the interview goes badly.

3. How do we calm our nerves and ace the interview?

1) Breathe deeply and evenly. Slow your breath and gradually slow your heart rate.

2) Accept interview anxiety as a normal part of the interview experience. Everyone feels nervous, so you should not think less of yourself if you are feeling the same way too.

3) Imagine interviewers as kind, understanding people who want to help you do well rather than as intimidating interviewers who only want to compete with you for the job.

If you need anything else, please feel free to reply to this email.

Sincerely,
Dwight K. Schrute
Founder, Schrute Interviews

2. Using Jarvis Compose

If you don’t have Boss Mode, you can still use a feature like Jarvis Compose for link building and replying to HARO pitches.

The difference is that with Compose, you’ll have to do a bit of manual writing to give Jarvis some better guidance.

Let’s reply to the pitch below.

Sample HARO pitch
HARO pitch

One common SEO mistake I see is people keyword stuffing their blog posts, so let’s use Jarvis Compose to write more on that.

Just like above, we’ll first set up our document title, content brief, and keywords.

Keyword stuffing document set up

Now we can begin writing our response.

I’ll write “One of the most common SEO mistakes I see on the internet is” and hit Compose to let Jarvis finish my thought.

SEO mistakes Compose
SEO mistakes Compose

Below is the output Jarvis generated.

Keyword stuffing output
Keyword stuffing output

I want to point out that this wasn’t the first output Jarvis generated. I had to run Compose about four times to get an output that I liked, so be patient.

If you notice that Jarvis is, ironically, keyword stuffing the output, you can remove that particular keyword from the “Keywords” section and try again.

Since it cut off at the end, we’ll just hit Compose again to let Jarvis keep writing.

Keyword stuffing output continued
Keyword stuffing output continued

Now we just have to clean it up a bit and send our email.

Hi [Name of journalist],

My name is Creed Bratton, SEO expert and founder of Quabity Ashes SEO, and I’ve been featured by companies like Ahrefs, SEMrush, and Moz.

Here’s my answer to your question(s):

1. What’s a very common SEO mistake you see on the internet?

SEO is an art, but a big mistake many SEOs make on their own sites is to keyword stuff the content in an attempt to rank higher and faster.

These SEOs are using the same technique that website owners who don’t understand SEO use—adding keywords over and over again without digestible content around it or no real context.

2. What impact does this mistake have?

While keyword stuffing can help you rank on the first page of Google, it only does so for a short time.

Once Google catches onto this manipulation tactic, your website will drastically drop in rankings and build a bad reputation.

If you’d like to further discuss the topic, feel free to reply to this email.

Sincerely,
Creed Bratton
Founder, Quabity Ashes SEO

3. Using the Content Improver Template

The Content Improver Template is another great way to do link building with Jarvis.

This is best used when you already have an idea of what you want to say but would like it to have a better flow.

Let’s respond to the HARO pitch below.

Weight lifting HARO pitch
Weight lifting HARO pitch

When using the Content Improver Template, you don’t have to worry about your writing making too much sense.

Simply state the facts that you’d like your response to include, add a tone of voice, and let Jarvis do the rest.

Content Improver output
Content Improver output

Below is a better look at the input and output.

Content

Weight lifting is better than calisthenics for muscle growth.

For muscle to grow, it needs to be put on stress that it isn’t used to.

Weight lifting allows you to add more weight to increase resistance and push your body harder once it’s gotten used to a certain level of stress.

The problem with calisthenics is that it only includes body-weight exercises, so you won’t be able to build muscle after a certain point.

Calisthenics can help build muscle, but not as much as weight lifting.

Tone of Voice

Arnold Schwarzenegger

What Jarvis Wrote

Weight lifting is better than calisthenics for muscle growth.
Weightlifting involves pushing the body to new limits and putting pressure on muscles that are not used to it, which leads them to grow more quickly as they adapt their shape in order create a stronger frame against this newfound stress.

The problem with calisthensic exercises like push-ups or sit-ups is that there only use your own weight (and sometimes light weights) so after reaching some point you will be unable to build any significant amount of lean muscle mass due tot he lack of external resistance from heavier objects such as dumbells or barbells.

Like always, we’re going to make some edits (I see some typos) and send it off.

Hi [Name of journalist],

My name is Pam Beesly, certified fitness trainer and founder of Peepa Fitness, and I’ve been quoted by Bodybuilding.com, Muscle & Strength, and Strong Fitness Mag.

Here’s my answer to your question:

1. Calisthenics vs Weights: Which one’s better for muscle growth?

Weight lifting is better than calisthenics for muscle growth.

Weight lifting involves pushing the body to new limits and putting pressure on muscles that are not used to it, which leads to faster muscle growth as they adapt their shape in order to create a stronger frame against this newfound stress.

The problem with calisthenic exercises like push-ups or sit-ups is that they only use your own weight, so after a certain point, you’ll be unable to build any significant amount of lean muscle mass due to the lack of external resistance from heavier objects such as dumbbells or barbells.

If you need anything else, please feel free to reply to this email.

Sincerely,
Pam Beesly
Founder, Peepa Fitness

That’s it!

I’m sure there are plenty of other ways you can come up with HARO responses using Jarvis, but I just haven’t discovered them yet.

I’ll be sure to update this link building with Jarvis guide with new techniques as I experiment more with this AI copywriting tool.

Sending Guest Post Pitches With Jarvis

Another effective but time-consuming way to build backlinks is through guest blogging.

Luckily, we can also write guest post pitches using Jarvis. In this section, we’ll use the Personalized Cold Email Template to:

  1. Craft guest post pitches
  2. Craft follow-up emails

1. Crafting Guest Post Pitches

Guest blogging with Jarvis is pretty simple, let’s say we want to pitch some articles about weight lifting to a fitness website.

First, we fill out the “Tell us about your product section.” Here, you can simply describe your product, service, or what your website is all about.

Since we don’t have a product or service, we’ll simply write that our website is about building muscle and staying healthy with weight lifting.

Company Name is self-explanatory.

For context, we’ll write “I’d like to contribute a guest post about weight lifting to your website.”

And for tone of voice, we’ll use “Friendly.”

Cold Email Template
Cold Email Template

Now we just hit Generate and see if Jarvis comes up with some good guest post pitches.

Guest post pitch output
Guest post pitch output

I think both of these could work after some small edits.

When sending guest post pitches, you don’t want to ask the publication what type of content their audience likes, you should’ve already done your research and found out what type of content they publish, their writing style, and what topics they’ve already covered.

Always try sending 3-5 potential topics you’d like to write about and 2-3 samples of other guest posts you’ve published.

If you’ve never been published before, you could include links to your own blog posts.

Here’s how the second guest post pitch generated by Jarvis could look after some edits.

Hi [Name of editor],

I wanted to reach out with a quick introduction. My name is [Your name], and I’m the founder of [Your website], a website that focuses on teaching others how to build muscle and stay healthy with weight lifting.

I came across your site and loved what you had going on there!

I was wondering if I could contribute a guest post or interview to your website.

Here are a few topics I’m confident your audience will enjoy:

  1. [Blog post title 1]
  2. [Blog post title 2]
  3. [Blog post title 3]

To give you an idea of the quality I’ll bring to your website, here are some samples of guest posts I’ve recently published:

  1. [Link to guest post]
  2. [Link to guest post]
  3. [Link to guest post]

Please let me know what you think. It would be an honor to contribute to your website!

Cheers,
[Your name]
Founder, [Your business]

2. Crafting Follow-up Emails

If you’ve been guest blogging for a while, you know that majority of pitches get ignored—that’s just how the cookie crumbles.

So don’t get discouraged if you send 100 guest post pitches and only get responses from 10.

While some companies might not be interested, others simply forget to reply. That’s why you always want to send a follow-up email.

Let’s write some follow-up emails using Jarvis.

Below is our input.

Guest post follow-up input
Guest post follow-up input

And below is what Jarvis wrote.

Guest post pitch output
Guest post pitch output

You could also add how long ago you sent the pitch to the context to include in the email.

Pitch follow-up with time frame
Pitch follow-up with time frame

Remember that you can always play with the tone of voice.

For these examples, I used “casual,” but you can use others like “professional,” “friendly,” or “encouraging.”

You could also generate email subject lines with Jarvis, but I honestly like to keep it simple and just write something like:

“Contributor Pitch: [Title of the main blog post]”

If you need help writing blog posts with Jarvis, you can check out my full guide here.

Recipe for Guest Posting Outreach Emails

If you’re more of a pre-made workflow type of person, you can check out this Jarvis recipe for writing guest posting outreach emails.

Guest posting Jarvis recipe
Guest posting email recipe

To learn more about Jarvis recipes or check out other pre-made workflows, you can explore my Jarvis Recipes guide.

Jarvis, Are You There?

You could also use Jarvis to generate pitches for broken link building, but I think those emails are pretty straight forward, so you don’t really need Jarvis.

Anyway, I hope you found this piece on link building with Jarvis useful.

If there’s anything else you’d like me to cover about Jarvis, let me know in the comments section below!

Chris

Christian Coulson

Christian is an industrial engineer who's used his knowledge and experience to grow 7Sigma Physiques—his fitness coaching business and blog with thousands of monthly readers.

Leave a Comment